Metastar :: THIS is what I'm talking about!

:
Spoke briefly to Stephen Smyth, VP of mobile and emerging media at Reuters, on the launch of Reuters video channel within the new Windows media Center...it is an ad driven channel, with clips or video, much like the Reuters TV offering online. For now it doesn't have any ads, but Smyth says that they want to test and see the usage of this channel before they start selling advertising on it...Q1 of 2005 is probably when they'll sign on some ad clients...

Reuters has an interesting way of looking at the new media: they break down new media in one-foot experience (mobile), three-foot experience (PC) and 10-foot experience (interactive and IP based TV), and the Reuters interactive news channel in WMC is part of the last one...this is the first of their interactive channel launches...

On the mobile side, especially in U.S., the company has been looking at opportunities, but hasn't yet announced anything publicly...in Asia and Europe, they are way ahead on it...

[paidcontent.org]

We did some design work for Reuters back when they were pushing NewsML. OMG what a cluster fuck!

But it's great to see them grokking things, being the first news feed in the Home Media Center and with an intelligent attutude - like they do!

[Marc's Voice]

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