Metastar :: Case Study: Using a Weblog to Achieve #1 Rankings in Google

This is a case study documenting best practices in using a weblog to achieve #1 rankings in Google. Below you will find a link to a .pdf file as well as the complete text of the case study as a weblog entry.

Download the PDF Here (90kb, 1 page)

Background: Common Craft is an independent consultancy that helps businesses discover and manage online communities and weblogs. As the founder of Common Craft, I established the company�s website, CommonCraft.com, as a weblog�a regularly updated chronicle of news and commentary related to Common Craft's niche. -Lee LeFever

Challenge: I planned to use search engine results as a promotional tool for the new venture. I knew that achieving high search-engine rankings could be an effective way to find new clients, so my challenge was to make CommonCraft.com appear as high as possible in Google search results. Below is the strategy I used to achieve #1 rankings for targeted phrases in Google search results.

Solution: I researched Google's PageRank� technology and learned how to use keywords on my website. Because CommonCraft.com is a weblog, I knew it had inherent advantages in achieving high rankings in Google results- it is updated often and linked-to by other weblogs. The ultimate solution to the challenge lay in (1) attracting links to CommonCraft.com from high-ranked weblogs and websites, and (2) the design and structure of the Common Craft weblog itself.

Common Craft - Online Community Strategies: Case Study: Using a Weblog to Achieve #1 Rankings in Google

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